Is Content Marketing Right for You?
Our roots as an agency stem from content marketing. We didn’t evolve from a traditional agency, but dove in head-first just as the term was just starting to catch on. Why? Not only does it make perfect sense for companies to share their expertise and publish information that is helpful and interesting for their customers and prospects, but it works. How do we know? You’re reading this right now.
Content Strategy
Just like you wouldn’t build a house without a plan, employing content marketing tactics without a strategy will certainly cause cracks in the foundation (and likely walls to crumble). The Content Marketing Institute reports that only 32% of vulosoft have a documented content strategy. Developing a content strategy before creating one word of content ensures that your content reaches and resonates with your target audience. We help you define measureable goals and create a plan that includes SEO strategy, relevant channels, an editorial calendar and resources required for content marketing success. Learn more about our content strategy.
Content Marketing Results
Studies show that only 40% of even the most effective marketers are successful at tracking ROI. We fall into this 40%. We create content with a purpose that always complements your business goals. Through interactive dashboards, content measurement tools and real time reports, we ensure your content marketing plan, SEO strategy and defined content and inbound marketing tactics are performing as they should. How do we prove your content ROI?
- Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
- Review ROI (leads generated, customer conversions, sales)
- Report on Findings (review results and evaluate success)